MSP marketing and lead generation: you keep your clients running. We make winning new ones just as predictable.
Most MSPs grow on referrals and the founder's network. We build and run the sales system that turns your website, LinkedIn and events into booked meetings: CRM, AI follow-up and automated campaigns, set up around the way you already sell.
Sound familiar?
Great service teams, no sales engine. The work gets done; the pipeline depends on luck.
Growth runs on referrals
Good months and quiet months, with no way to switch new business on when you need it.
Leads go cold
Website forms and event contacts wait days for a reply while engineers handle tickets.
No view of the pipeline
Deals live in inboxes and spreadsheets, so forecasting is a guess.
Existing clients go quiet
Upsell and renewal conversations only happen when someone remembers to start them.
What we build for your MSP
One platform, PixenPro, configured around your services and sales process. Built by us, run by us, reviewed with you every month.
Pages that capture leads
Landing pages for each service (security, backup, M365, VoIP) with forms and booking built in.
AI follow-up, 24/7
Every inquiry gets an answer in minutes by email, SMS, WhatsApp or web chat, and a meeting on your calendar.
A pipeline you can trust
One CRM from first contact to signed contract, with tasks and reminders so no deal stalls.
Nurture and expansion
Newsletters, educational sequences, review requests and upsell campaigns to the clients you already have.
How it works
Map your sales process
A strategy session to understand your services, ideal clients and how deals close today.
We build it around you
Essential implementation is free and guaranteed: if it isn't working by the agreed date, we keep going at no extra cost.
We run and improve it
Monthly optimization and reporting, with a direct line to the founder instead of a ticket queue.
Why MSPs work with us
Pixen was founded by Sergio Martínez, who has spent years in VoIP and PBX infrastructure alongside marketing automation. We speak your language: SLAs, tenants, renewals and technical buyers.
We work in English and Spanish, with clients across the US, Spain and Latin America.
- Strategy from humans, execution by AI, with human review on every automation.
- The platform is included in every managed plan, with no extra software fees.
- Typically 3x faster lead response for B2B and sales teams in the first 90 days (portfolio median; results vary by business and starting point).
- Clear pricing from day one, no "call us for a quote".
Plans
Every plan starts with free essential implementation, then a monthly managed fee. US prices shown. See pricing for your region
Foundation
One funnel, 24/7 AI conversations, lead and meeting follow-up, monthly strategy session.
Growth
Recommended for MSPsTwo active funnels or campaigns, email and SMS campaigns, pipeline management, newsletters, A/B testing, twice-monthly optimization.
Authority
Voice AI, custom automations, unlimited funnels, weekly sessions, advanced reporting and a client portal.
Free guides for MSPs
Practical playbooks on marketing, lead generation and sales for managed service providers.
MSP Marketing: Getting Clients Beyond Referrals
Define your target market, build a site that converts and automate follow-up for prospects who aren't ready yet.
Read the guideLead generationMSP Lead Generation: Build a Pipeline That Doesn't Rely on Luck
Hands-on methods, benchmarks and automation to fill your pipeline with process instead of referrals.
Read the guideSalesThe MSP Sales Process: From First Call to Signed Contract
A five-stage framework, plus where automating follow-up and scheduling shortens the cycle.
Read the guideMet us at MSP Global? Let's map your pipeline.
30 minutes, a live look at the system for an MSP like yours, and a clear quote. No commitment.
Book a free strategy call